Our Founder

 

Danyelle Ja’net is the driving force behind the vision at Smooth. Drawing upon her New Jersey roots and a nurturing touch honed while caring for her beloved late grandmother, she entered the Appearance Enhancement Industry in 2001 as an Independent Sales Representative for a multinational direct-sales skin care and cosmetics company. Over the years, she has garnered a reputation for her discerning eye and unwavering dedication to enhancing the beauty of everyday women.

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With over 20 years of hands-on experience spanning skincare, makeup, and fashion, her approach is characterized by modern chic elegance that's classically bold and sophisticated. Holding licenses as an Aesthetician in both New York and Georgia, she brings a unique blend of warmth, humor, and genuine honesty to every client consultation.